R&D Capability at OPTRAFFIC

Our commitment to research and development drives us to collaborate with leading experts and institutions, ensuring we stay at the forefront of industry advancements.

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R&D Capability

R&D Advantages

At OPTRAFFIC, our R&D capabilities are a cornerstone of our innovation strategy. We leverage strategic partnerships and a dedicated team of experts to propel our product development forward.

Strategic Collaborations

We collaborate with esteemed institutions such as the Chinese Academy of Sciences and prominent university professors from institutions like Hangzhou Dianzi University. These partnerships allow us to integrate cutting-edge research into our product development process.

Comprehensive Design Services

We invest heavily in R&D, with one-third of our workforce dedicated to advancing traffic safety technology. This focus keeps us at the forefront, continuously enhancing our products and solutions.

R&D Focus Areas

Our R&D efforts are aligned with market needs and future trends, ensuring that our product offerings remain relevant and innovative.

Market-Driven Product Development

We actively participate in industry exhibitions to identify new product opportunities. By assessing market trends and evaluating the potential value, we strategically develop products that meet evolving customer demands.

Local Market Research

We conduct thorough market research, including purchasing samples for technical evaluation and creating detailed designs. This hands-on approach ensures that our products are tailored to meet local market requirements.

Expanding Products

Our R&D is focused on broadening our product portfolio. For instance, we are enhancing the materials used in traffic cones, upgrading reflective films, and improving cone material formulations to boost elasticity and durability.

From Concept to Completion

Our in-house R&D process is a structured approach that ensures thorough development from concept to final product.

Needs Analysis & Preliminary Research

We start by analyzing customer needs and studying international standards and materials related to traffic cones.

Expert Team Involvement

Our professional team, including university experts, selects materials and optimizes formulas to achieve superior durability and impact resistance.

Prototyping & Testing

We create prototypes and conduct rigorous testing to ensure that the product meets all required specifications.

Process Optimization

Finally, we refine the production process to enhance efficiency, ensuring that our products are both high-quality and cost-effective.